{"id":81905,"date":"2022-08-01T11:06:58","date_gmt":"2022-08-01T18:06:58","guid":{"rendered":"https:\/\/sou.edu\/academics\/?page_id=81905"},"modified":"2025-03-29T12:46:10","modified_gmt":"2025-03-29T19:46:10","slug":"persuasive-communication","status":"publish","type":"page","link":"https:\/\/sou.edu\/academics\/communication\/programs\/persuasive-communication\/","title":{"rendered":"Persuasive Communication"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-asvodpt-f27e48ad7e09cec10d20fb7d254ee8f5\">\n.avia-section.av-asvodpt-f27e48ad7e09cec10d20fb7d254ee8f5{\nbackground-color:#f3f3f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1' aria-label='SOU Communications Program - Social Media Strategy Micro Credentials - Intro Section' class='avia-section av-asvodpt-f27e48ad7e09cec10d20fb7d254ee8f5 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-81905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65\">\n#top .av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65{\npadding-bottom:0;\nfont-size:36px;\n}\nbody .av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 .av-special-heading-tag{\nfont-size:36px;\n}\n.av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l63uqkdd-196de4fa84f9be15ff34cd4552b6af65 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Persuasive Communication<\/h1><div class='av-subheading av-subheading_below'><p>Micro-Credential<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-a7app9t-4348c017cf924760f20c0edd3736a61b alternate_color  avia-builder-el-2  el_after_av_section  el_before_av_section  no-border goofy-foot finaid-nav av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id=\"menu-communication-program\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-9505\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/sou.edu\/academics\/communication\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Communication<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-9517\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Programs<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-67293\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/sou.edu\/academics\/communication\/stories\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Stories<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-9514\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/sou.edu\/academics\/communication\/about\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">About<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-9508\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-5\"><a href=\"https:\/\/sou.edu\/academics\/communication\/faculty\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Faculty<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-9511\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-6\"><a href=\"https:\/\/sou.edu\/academics\/communication\/contact\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Contact<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_2' aria-label='SOU Communications Program - Social Media Strategy Micro Credentials - Description Section' class='avia-section av-70gjywh-e55eca83adde35bc3c5aced15d56db87 main_color avia-section-default avia-shadow  avia-builder-el-3  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-81905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ojxvw1-db9aedc6e7179ada63286c44dc86d160\">\n.flex_column.av-ojxvw1-db9aedc6e7179ada63286c44dc86d160{\nborder-radius:0px 0px 0px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-ojxvw1-db9aedc6e7179ada63286c44dc86d160 av_one_fifth  avia-builder-el-4  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6d3gwlt-3026a9ab1438d0a1013fa1993c50203b\">\n.flex_column.av-6d3gwlt-3026a9ab1438d0a1013fa1993c50203b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6d3gwlt-3026a9ab1438d0a1013fa1993c50203b av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5w9ockx-bbf82c63f13fe564b58e7773585f927b\">\n.avia-image-container.av-5w9ockx-bbf82c63f13fe564b58e7773585f927b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5w9ockx-bbf82c63f13fe564b58e7773585f927b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5w9ockx-bbf82c63f13fe564b58e7773585f927b av-styling-no-styling avia-align-  avia-builder-el-6  el_before_av_heading  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><picture><source srcset=\"https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University.webp 1200w,https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-300x100.webp 300w,https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-1030x343.webp 1030w,https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-768x256.webp 768w,https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-705x235.webp 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" type=\"image\/webp\"><img src=\"https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University.jpg\" height=\"400\" width=\"1200\" srcset=\"https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University.jpg 1200w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-300x100.jpg 300w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-1030x343.jpg 1030w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-768x256.jpg 768w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2022\/07\/SOU-Persuasive-Communication-Micro-Credential-Southern-Oregon-University-705x235.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"wp-image-81944 avia-img-lazy-loading-not-81944 avia_image  sp-no-webp\" alt=\"SOU Persuasive Communication Micro-Credential 糖心传媒 University\" decoding=\"async\" fetchpriority=\"high\" itemprop=\"thumbnailUrl\"  > <\/picture><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l63uqn94-cf080939798021a98b75783e4eeaa3f5\">\n#top .av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5{\npadding-bottom:0;\nfont-size:28px;\n}\nbody .av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 .av-subheading{\nfont-size:14px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l63uqn94-cf080939798021a98b75783e4eeaa3f5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  el_after_av_image  el_before_av_textblock  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Persuasive Communication<\/h2><div class='av-subheading av-subheading_below'><p><em>Offered as an Academic Micro-Credential<\/em><\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5hwey7l-5ffe51e8f1e2717c8e81104ec193644d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Learners who successfully complete the Badge in Persuasive Communication will be able to apply persuasive skills in private relationships, in the workplace, and in public citizenship. Those who earn the badge will not just gain skills to be personally persuasive; they will also grow in the ability to critically analyze persuasive messages sent to them in verbal, written, and nonverbal channels through all forms of media.<\/p>\n<p><span class=\"heavy-man\">Completed your requirements and ready to collect your badge?<\/span>\u00a0<a href=\"https:\/\/forms.gle\/A5kAZGG1j4Zyf3Z5A\" target=\"_blank\" rel=\"noopener noreferrer\">Apply to receive your micro-credential badge here.<\/a><\/p>\n<h3>Required Courses<\/h3>\n<p>COMM342 \u2013 Persuasion<br \/>\nCOMM343 \u2013 Argumentation &amp; Critical Thinking<br \/>\nCOMM412 \u2013 Assessing Media &amp; Culture<\/p>\n<h3>Learning Outcomes\/Competencies<\/h3>\n<p class=\"heavy-man dig-4\">Students who complete the Persuasive Communication Micro-Credential will be able to:<\/p>\n<ul>\n<li>Create original effective, ethical persuasive messages (COMM342, COMM343)<\/li>\n<li>Apply communication theories and skills to improve persuasive messages (COMM342, COMM343)<\/li>\n<li>Express persuasive messages targeted to multiple simultaneous audiences (COMM342)<\/li>\n<li>Tailor persuasion messages to different communication channels and media (COMM342)<\/li>\n<li>Receive and comprehend persuasive messages as an audience member (COMM343, COMM412)<\/li>\n<li>Critique the strengths, weaknesses, and ethics of persuasive messages as an audience member (COMM412)<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x0mwnl-65489523e4aa0c53e698f9b2878d0619\">\n.flex_column.av-4x0mwnl-65489523e4aa0c53e698f9b2878d0619{\nborder-radius:0px 0px 0px 0px;\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-4x0mwnl-65489523e4aa0c53e698f9b2878d0619 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32dkqk1-6c72cdaa14dbaedda495acc0d85c8beb\">\n.avia-section.av-32dkqk1-6c72cdaa14dbaedda495acc0d85c8beb{\nbackground-color:#e4e4e4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-32dkqk1-6c72cdaa14dbaedda495acc0d85c8beb main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  sector-9 avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-81905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717\">\n#top .av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717{\npadding-bottom:8px;\nfont-size:20px;\n}\nbody .av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2ivqynl-ea2cfa3bd7f2381d67d44dd85dc2e717 av-special-heading-h2 blockquote modern-quote  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  av-inherit-size av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heavy-man\">Section Contents:<\/span> <a href=\"\/academics\/communication\/programs\/\">Communication Programs<\/a><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-200wipd-80d136ace019cd3c5cf7fbc0cc160ffb\">\n.flex_column.av-200wipd-80d136ace019cd3c5cf7fbc0cc160ffb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-200wipd-80d136ace019cd3c5cf7fbc0cc160ffb av_one_half  avia-builder-el-12  el_after_av_heading  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-13  avia-builder-el-no-sibling '><div id=\"nav_menu-12\" class=\"widget clearfix widget_nav_menu\"><div class=\"menu-communication-program-sub-nav-container\"><ul id=\"menu-communication-program-sub-nav\" class=\"menu\"><li id=\"menu-item-77263\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-77263\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/communication-ba-bs\/\">Communication BA\/BS<\/a><\/li>\n<li id=\"menu-item-77267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-77267\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/media-innovation-ba-bs\/\">Media Innovation BA\/BS<\/a><\/li>\n<li id=\"menu-item-77264\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-77264\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/communication-studies-minor\/\">Communication Studies Minor<\/a><\/li>\n<li id=\"menu-item-84719\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-84719\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/conflict-management-certificate\/\">Certificate in Conflict Management<\/a><\/li>\n<li id=\"menu-item-77266\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-77266\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/digital-journalism\/\">Certificate in Digital Journalism<\/a><\/li>\n<li id=\"menu-item-82989\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82989\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/certificate-in-environmental-communication\/\">Certificate in Environmental Communication<\/a><\/li>\n<li id=\"menu-item-82719\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82719\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/professional-social-media-certificate\/\">Certificate in Professional Social Media<\/a><\/li>\n<li id=\"menu-item-81917\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-81917\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/broadcast-news-production\/\">Broadcast News Production Micro-Credential<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1alozld-8e81c65741a55a58065ceba96f92a347\">\n.flex_column.av-1alozld-8e81c65741a55a58065ceba96f92a347{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1alozld-8e81c65741a55a58065ceba96f92a347 av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-15  avia-builder-el-no-sibling '><div id=\"nav_menu-48\" class=\"widget clearfix widget_nav_menu\"><div class=\"menu-communication-program-sub-nav-2-container\"><ul id=\"menu-communication-program-sub-nav-2\" class=\"menu\"><li id=\"menu-item-84720\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-84720\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/comic-studies\/\">Comic Studies Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82721\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82721\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/design-thinking-and-lean-entrepreneurship\/\">Design Thinking and Lean Entrepreneurship Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82024\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82024\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/film-business-management\/\">Film Business &#038; Management Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82042\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82042\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/global-communication\/\">Global Communication Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82023\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82023\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/health-and-crisis-communication\/\">Health &#038; Crisis Communication Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82022\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82022\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/multimedia-journalism\/\">Multimedia Journalism Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82021\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82021\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/persuasive-communication\/\">Persuasive Communication Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82019\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82019\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/social-media-strategy\/\">Social Media Strategy Micro-Credential<\/a><\/li>\n<li id=\"menu-item-82020\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-82020\"><a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/visual-storytelling\/\">Visual Storytelling  Micro-Credential<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-d32d3ad9db95af3b7e9f6332b601adbe\">\n.avia-section.av-av_section-d32d3ad9db95af3b7e9f6332b601adbe{\nbackground-color:#666666;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4' aria-label='SOU Business Home Page - Button to Application Page' class='avia-section av-av_section-d32d3ad9db95af3b7e9f6332b601adbe main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  academic-inquire avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-81905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929\">\n#top .av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929{\npadding-bottom:20px;\ncolor:#ffffff;\nfont-size:28px;\n}\nbody .av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .av-subheading{\nfont-size:16px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m8umgbyq-db8eb5fda7f787bd5eb185ec4899e929 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_buttonrow  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Achieve Your Degree in Communication at SOU<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='avia-buttonrow-wrap av-av_buttonrow-5ef35acdc0e96f0e9eb052d035d5f79c avia-buttonrow-center  avia-builder-el-18  el_after_av_heading  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-953f5737d43a22aea71742dd5d4cb26b\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-953f5737d43a22aea71742dd5d4cb26b{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href="https:\/\/sou.edu\/admissions\/visit\/"  class='avia-button av-av_buttonrow_item-953f5737d43a22aea71742dd5d4cb26b avia-icon_select-no avia-size-large avia-color-theme-color'   aria-label=\"VISIT\"><span class='avia_iconbox_title' >VISIT<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-36a43d6357abe2b651f4a4bfe72b4a30\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-36a43d6357abe2b651f4a4bfe72b4a30{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href="https:\/\/sou.edu\/admissions\/discover\/request-info\/"  class='avia-button av-av_buttonrow_item-36a43d6357abe2b651f4a4bfe72b4a30 avia-icon_select-no avia-size-large avia-color-theme-color'   aria-label=\"REQUEST MORE INFO\"><span class='avia_iconbox_title' >REQUEST MORE INFO<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-725b8bd9cdbf84489544e537ef3e3b79\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-725b8bd9cdbf84489544e537ef3e3b79{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href="\/admissions\/apply\/how-to-apply\/"  class='avia-button av-av_buttonrow_item-725b8bd9cdbf84489544e537ef3e3b79 avia-icon_select-no avia-size-large avia-color-theme-color'   aria-label=\"APPLY NOW\"><span class='avia_iconbox_title' >APPLY NOW<\/span><\/a>\n<\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' aria-label='SOU Communications Program - Social Media Strategy Micro Credentials - Contact Section' class='avia-section av-2226z9t-db1804aef16088c99ce9241328436ab9 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-81905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d\">\n#top .av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d{\npadding-bottom:0;\nfont-size:28px;\n}\nbody .av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d .av-subheading{\nfont-size:16px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1g7vsmp-d0a283dc1ac3d62f62fee658bc08858d av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Contact Communication<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a1qytt-c0925265bb709c2f6cb9fd43bdb87055\">\n#top .av_textblock_section.av-1a1qytt-c0925265bb709c2f6cb9fd43bdb87055 .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-1a1qytt-c0925265bb709c2f6cb9fd43bdb87055 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"heavy-man\">SOU Communication Program<\/span><br \/>\nBritt Hall, First Floor<br \/>\n1250 Siskiyou Blvd.<br \/>\nAshland, OR 97520<br \/>\n<a href=\"tel:+15415526673\">541.552.6673<\/a><br \/>\n<em>\u2013 Questions About Communication? \u2013<\/em><\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap av-t09x3l-e44e0aa810eb353dee61077158535bd2-wrap avia-button-center  avia-builder-el-22  el_after_av_textblock  avia-builder-el-last '><a href="https:\/\/sou.edu\/academics\/communication\/contact\/"  class='avia-button av-t09x3l-e44e0aa810eb353dee61077158535bd2 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-color-light'   aria-label=\"CONTACT US\"><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":81946,"parent":9277,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-81905","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persuasive Communication Micro-Credential Persuasive<\/title>\n<meta name=\"description\" content=\"Completing the Badge in Persuasive Communication will allow application of persuasive skills in private, workplace, and public...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sou.edu\/academics\/communication\/programs\/persuasive-communication\/\" 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